My very first own brand
The name of my Brand "Liapure" appears from my initials Leonie Isabel Appels combined with the word pure.
Pure has a very important meaning to this brand as it describes the base of it. Pure in the meaning of soft, natural materials and fibres, its colours and cuts, its clean, somewhat playful surface. Minimal designs paired with femininity. The goal is to achieve the total look. The perfect combination of bottom and top, floating in the same fabric, structure and print, belonging together, being one look.
Of course there will always be the possibility to combine, mix and match the pieces within one collection, but Liapure's mission is to offer the complete look with fabrics and colors chosen to appear like one piece.
For the brands first collection SS20 I am currently in the process of developing the different styles. I recently had an editorial shooting near Hamburg and will give you some impressions of it attached.
Liapure's first collection is inspired by the awakening of spring. It plays around the shapes of flowers converted into seems, manchettes as well as embroidery. Starting off with white as the key color, there are added more and more pieces in bold colours, just like coral. True to the name, the coloured looks burst through the soft white and creme coloured ones.
Finally there is a complete black look interspersed by white, blue and black velvet flowers to give it a playful, yet elegant touch and to close the story.
All items are made from only natural fibres, including silk, cotton, linen and organza.
As the Editorial is not published yet, I can only showcase some impressions of the shooting. If you're interested in seeing more, please let me know. I will be more than glad to guide you through my designs and tell you more about it.
Thank you for your interest in my work-